Consumer Brand Strategist, Head of Product Brand and Naming

Job Description

Intel's Corporate Brand team is seeking a Consumer Brand Strategist and Head of Product Brand and Naming to lead the strategic development of Intel's client and gaming brands, while also overseeing the evolution of Intel's holistic product brand architecture and naming systems. This role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies.

Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started. As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward.

This role is hybrid, requiring attendance at the office 1-2 times per month or as requested. Therefore, it is important for the candidate to be located in the Bay Area or on the West Coast. Other locations may be considered if the candidate is willing to travel to meet with the team or with the client.

Responsibilities include but are not limited to:

• Brand Strategy Development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming.

• Naming and Architecture Leadership: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation.

• Creative Naming Development: Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system.

• Cross-functional Collaboration: Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning.

• Stakeholder Management: Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions.

• Brand Activation and Visual Identity: Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling.

• Brand Analysis and Insights: Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices.

• Process Optimization and Team Development: Identify and implement efficiencies in branding workflows and mentor a team of product branders.

• Agency and Vendor Management: Direct external brand and naming agencies to support branding initiatives when necessary.

A successful candidate will demonstrate:

• Deep expertise in brand strategy, naming, and architecture

• Willing to drive strategic thinking for evolving product brands and categories

• Passion for client-facing products and consumer engagement

• Proven skills to influence creative strategy and visual identity systems

• Experience in cross-functional collaboration with diverse teams

• A track record of driving data-driven brand decision-making

• Experience guiding executive-level stakeholders and fostering business alignment

• Exceptional project management skills to oversee branding initiatives

• Strong PowerPoint and presentation skills for executive-level communication

Qualifications

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This position is not eligible for Intel Immigration sponsorship.

Minimum Qualifications:

• 8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side

• 3+ years of experience presenting to executive stakeholders

• 3+ years of experience in technology branding

Preferred Qualifications:

• Bachelor's degree in business, marketing, or a related field.

• 2+ years of experience in consumer, gaming, or client brand projects

Inside this Business Group

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Other Locations

US, OR, Hillsboro; US, CA, Folsom; US, CA, San Francisco; US, CA, San Jose

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here.



Annual Salary Range for jobs which could be performed in the US $166,960.00-$235,700.00
*Salary range dependent on a number of factors including location and experience

Working Model

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. * Job posting details (such as work model, location or time type) are subject to change.