Works cross-functionally to develop the right content, for the right channels, with the right messaging, to better support business objectives.
Supports development and execution of Intel's content marketing strategy and overall success of content marketing initiatives.
Collaborates with brand management team to perform extensive research and analysis on consumer thoughts and trends and create appropriate content for brand's customers personas.
Works with product teams to translate business/marketing goals to social campaign strategies and measurable KPIs.
Creates and launches engaging content for various social media channels and interacting consistently with relevant audiences.
Manages various social media platforms, including monitoring, content creation, engagement, reputation management (rapid response), and customer service.
Works with media agencies to plan and deploy campaigns, including both engagement strategy and execution, asset development, testing, and optimizations.
Conducts periodic content audits to assess how well existing content is performing and performs gap analyzes to determine what type of content is missing to position Intel's products and services optimally.
3+ years experience in marketing function
IT skills (Excel, PPT, word, social media)
Native level Japanese
Business level English (reading/writing)
Experience in IT industry
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here.
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.